These days everything is about “engagement.” So, naturally, your organization needs an “engagement strategy.” Well here’s one that will work wonders for you!
You want people to engage with your organization? Then do something people care about. Communicate it effectively. Be trustworthy. People will engage.
It really is that simple.
All this talk and strategy and planning and process for more “engagement” too easily becomes abstraction and distraction. Don’t forget why you want people to engage in the first place. Your end goal is (most likely) not just engagement. The end goal is to do something meaningful as an organization.
And yes, the right technology and processes can help a lot. But they won’t fix it by themselves.
If people aren’t engaging, it’s because either you aren’t doing anything they care about, you haven’t communicated it very well or they don’t trust you. It’s simple. Fix one or all of those. That’s your “engagement strategy.”
“One cannot not communicate” – Paul Watzlawick
Is your organization scared to say certain things? To stand up for something? To inspire?
Or maybe it just hasn’t gotten its act together using new communication technologies (like proper email lists, text messaging, social media, website, etc)? So it hasn’t put in the effort to communicate using the tools of today? [click to continue…]
You create great content. And then you set up endless outlets and channels to share it: Your website, Facebook page, email list, Twitter, print-outs, etc.
It’s tempting to simply come up with good content or a message you want to share, and then copy and paste the same exact thing across all of your channels.
Resist this temptation. [click to continue…]
Here are the most recent (2011-2013) stats on new media usage for Americans. They should be both helpful and motivating in formulating your communications strategy for your organization: [click to continue…]
I talk to a lot of organizational leaders about their communication challenges. One of the most common things I hear is, “People don’t read email!”
I understand why it might seem that way sometimes. But the truth is that people are reading more email today than they ever have before. And they are reading it more quickly and more efficiently than ever before, too. [click to continue…]
The limited format for things like texting, Facebook and Twitter has required us all to say what we need to say in a much shorter space. Critics say this has resulted in a “dumbed-down” form of communication.
It’s easy to understand their sentiment when we see how many dumb things are said through these media. However, in another sense, the critics have it backwards. [click to continue…]
A lot of churches and other organizations used to use some kind of “email marketing” tool (i.e. Constant Contact, Mailchimp, etc.). Now they use Flocknote.
Here are some of the reasons why they made the switch to Flocknote: [click to continue…]
We work with a lot of churches, ministries, groups, teams and other organizations who are trying to connect with their members. They create simple email and text message lists (like we provide here at Flocknote), Facebook fan pages, twitter accounts and websites. Some use it all to great effect, but many others wonder why their members still aren’t subscribing, liking, following or visiting.
Well here are 7 reasons why your members still aren’t interested: [click to continue…]
As you know, here at Flocknote we like to keep things simple. And not just because simple is easy, but because simple is powerful. And it lets your reader focus on your message (which is the point of the email in the first place).
When you send out a Note on Flocknote, you have the choice to post it in a basic format or a “newsletter” format. The newsletter format lets you put your own image banner across the entire top of your email. [click to continue…]
If I were listening to your organization, would I come away thinking it was all about you?
Whether it’s your website, your email list, your social media presence, your bulletin, or whatever, it can’t be all about you. And if you make it all about you, then you will be the only one actually listening in the end. [click to continue…]