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In my experience, the #1 problem with how organizations communicate (especially churches) has nothing to do with their use (or lack) of new technologies. It’s that they don’t take the time to write short things…so they write long ones instead. Long things that nobody reads.
“I’m sorry I wrote you such a long letter. I didn’t have time to write you a short one.” – Blaise Pascal
It’s a lot harder to say what you want to say in a short letter, rather than a long one. You have to be more thoughtful. You have to decide what’s important and what isn’t. It takes more of your time and energy. But whether it’s the words on your website, in your bulletin, in a speech or in an email, its length communicates a lot.
And it could be the key factor as to whether or not somebody reads it or not. (Read more below)
This short video was taken from an episode of The Finding Uno Show, a fun & free show hosted by Flocknote Founder & CEO, Matthew Warner. Watch or listen to the full episode at FindingUno.com.
(Continued) A short letter says to the recipient: “I care about and respect your time. I’ve bothered to be thoughtful by taking my own time to be decisive and, rather than saying everything, have chosen the most important things I want you to know – and I’ve left the rest out.”
Right now a lot of organizations say quite a lot. But they communicate very little (nobody reads it). Instead, say less and you’ll communicate more.
– Matthew Warner