Flocknote vs Email Marketing
A lot of churches have previously used some kind of “email marketing” tool (i.e. Constant Contact, Mailchimp, etc.). Here are some of the reasons why they loved making the switch to Flocknote:
A lot of churches have previously used some kind of “email marketing” tool (i.e. Constant Contact, Mailchimp, etc.). Here are some of the reasons why they loved making the switch to Flocknote:
…or here’s a helpful comparison table that highlights the main differences:
EMAIL MARKETING (CONSTANT CONTACT, MAILCHIMP, ETC)
Send beautiful email newsletters
Auto mobile-responsive email
Track opens/clicks/analytics
Send beautiful newsletters quickly & easily
Send text messages
Too many marketing doo-dads that frustrate your team and make them not want to use it
Built-in quick polls, RSVPS, group discussions, and even Signups for Sunday services and more
Each ministry leader can (and will) use it
Multiple admin levels to control access
(complex)
Built specifically for churches and ministries
Safe Environment Compliant
Secure online & mobile giving
Church database & donor management (learn more below)
Happiness Engineers who share your mission
Uno the sheep on your team!
…or here’s a helpful comparison table that highlights the main differences:
EMAIL MARKET-ING
Send beautiful email newsletters
Auto-mobile responsive email
Track opens/clicks/analytics
Send quick, simple email
Send text messages
Too many marketing doo-dads that frustrate your team and make them not want to use it
Built-in quick polls, RSVPS, group discussions, and even Signups for Sunday services and more
Each ministry leader can (and will) use it
Multiple admin levels to control access
Specifically for churches and ministries
Safe Environment Compliant
Member Management (learn more below)
Happiness Engineers who share your mission
Uno the sheep on your team!
That’s because Flocknote was designed specifically for the communication needs of churches and ministries…not for business marketing.
Email marketing tools are made for helping businesses sell more things to their customers. Flocknote, on the other hand, was made specifically for member organizations (like churches, etc.) who want to regularly communicate news (from quick reminders to long newsletters), capture feedback and help all of their leaders connect with the many various activities, groups, and sub-sets within the organization.
So rather than having a bunch of advanced marketing doo-dads that just get in the way, Flocknote keeps things simple, giving you only what you really need and will use (while still telling you who opened your email, clicked your link, and many other cool analytics).
Pick a list, type your message, click send. Boom. It goes out to all of your members via email, text message or phone call. It’s so easy that even the least tech-savvy of your staff will love using it as their church email marketing tool.
Most email marketing tools take 10-30 minutes just to put together a message to send out (and is too complex for the typical ministry leader). It’s prohibitive for everyday group communication (like “Don’t forget about our meeting tomorrow night!” or “Practice time has changed to 5pm in the gym due to weather.” Or “What did you all think about the retreat last weekend?”) Flocknote is made for quick, easy communication. Sure, you can make longer newsletters and include images and videos and format and brand it however you like with Flocknote. But we make that super easy, too.
The truth is, with most email being opened on mobile devices now, if you want somebody to read your email, it’s gotta be focused and to the point. So it’s quite possible that all of those fancy, long, complex email building sessions that email marketing tools suck you in to using are making you a worse communicator anyway. Keep it simple. You’ll communicate more and with fewer headaches. That’s Flocknote.
Email marketing tools are good at helping marketers send email. But so often email is not the best way to reach some people. In fact, text messaging is the #1 way to reach people today, by far (with a 99% open rate). If your church isn’t using texting well, you’re missing out BIG! Additionally, Flocknote gives each subscriber the ability to customize how they get info from you (for example, they can get your text messages as email, or your emails as texts).
There really is nothing like Flocknote. When you send out an email, your subscribers can single-click over (through a secure link) and participate in a group discussion together right underneath that note. And they can do so securely without having to create an account, log in, or download something. It just works.
We also let you send out simple polls and events that allow your members to participate simply by clicking their response straight from the email they received. Again, all without having to log in to anything. So it’s a great way to engage your members in discussion, get feedback (i.e. listen to them) and build community. And you can do it all without building some kind of closed private social network that your members must register for and that only your ultra-engaged members will end up actually using. Flocknote gives you the best of both worlds.
What often happens with email marketing tools is that one person ends up being a bottleneck that all communication must go through in an organization. This is because this one person is the only person with access to or who understands how to use whatever complex email marketing tool they have. So all of that important, up-to-date, everyday communication that needs to happen within a particular group…doesn’t happen. Or it happens in other, less efficient, more cumbersome and non-trackable ways.
Flocknote is made for teams of leaders to all have access to *only* the lists that they need to have access to. They can log in securely from any internet browser or our mobile app from wherever they are. Improving communication at your church means empowering every ministry leader to communicate better.
Through our Text-to-Join feature, Flocknote lets you gather up-to-date member phone numbers and email addresses, all via text message. At your next gathering, simply tell people to “Text KEYWORD to 84576” [you pick your own keyword(s)]. Flocknote takes it from there, helping you gather any information you’d like from them and getting them plugged in to all you have to offer as an organization. You can even use Flocknote as a simple member database. All data you collect can be exported to use as you like. And it’s your data, kept secure and private.
We’re on a mission to help you build a more connected Church. Flocknote was specifically made from the very beginning to serve churches and ministries (large or small) who need to share information quickly and effectively, get feedback, have conversations and reach their members in the most direct, simple and effective ways (email and text message). That’s it. There’s nothing like it.
Implementing a new communication tool, or church email marketing tool doesn’t have to be a complex process for you and your organization. It can be fun, simple and easy to get started. Try Flocknote free and find out how.
Communication, member-management, online giving and more…all in one place!
Upgrade to our Flocknote Complete plan which offers everything you need reach your members at a moment’s notice, simplify member management, raise more money than ever before, and more!
Included in the Flocknote Starter package.
