communications at churchWhen churches begin to implement new and improved communication tools, they often ask the question “Who should be in charge of all this stuff?”. Often, the answer is not as simple as you might think. The temptation is to put one person in charge of all communications, or to create a committee that is in charge of all digital communications. Unfortunately, this often has a detrimental bottleneck effect that actually hurts communication for the church as a whole.


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4 comments on “Who should be in charge of communications at church?

  • Love this. This principle is such a game changer on so many levels. When you empower the team with strategies, vision, and support they begin to take ownership. Thanks for reiterating the power of this principle. Flocknote is a great tool to just that. Personally, I am a ministry leader who uses FN and it has helped me create a culture of high communication. Thanks, FN team!

    • Thanks, Luke! Sounds like you guys are nailing it. We couldn’t agree more, when people are encouraged and empowered by their leaders and have the right tools at their disposal they can really make waves :-)

      – Kait R.
      Flocknote Happiness Engineer

  • I am curious about this. When it was presented to us in Denver, it was recommended that only one or two people to be in charge of the “nuclear option” or posting to “everyone.” One of our leaders is now thinking that this video is explaining that all of us should be on as “everyone” post makers. Could you please clarify, which is recommended?

    • Hi Tomas! We’d be happy to clarify. Yes, you are correct, you will want to limit who has the power to post to “Everyone” to a small handful of people. This helps you avoid creating an ‘information overload’ where information that does not pertain to all church members is sent out to all church members. Repeatedly doing this degrades the value of your communications and leads people to start ignoring your communications (yipes!)

      What Matt is speaking more to are the churches that perhaps have one (or two or three) people in charge of communications within the church and ministry leaders outside of that group are not clued in to the greater communication strategy at hand and may not have the tools to communicate with their own ministry members effectively. It should be a part of everyone’s ‘job’ so to speak to think about how each of their individual puzzle pieces come together as a whole. For example, if you are in the middle of a capital campaign you would want to make other ministry leaders aware of the communications going out for the campaign so that if possible they can avoid sending their own communications out at the same time and overloading church members with info.

      Our suggestion is that each ministry leader be given the tools to communicate with their own ministry members by having their own individual groups in flocknote and that other leaders in the church empower them to communicate broad messages out to everyone when appropriate (usually via one of the core “everyone” post makers). A great way to do this is to have a group within Flocknote that all of your ministry leaders are a part of. That way they can be kept in the loop about communications, ask questions, etc. Hope this helps clarify. If you have any other questions we’d be delighted to help :-)

      Kait R.
      Flocknote Happiness Engineer

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