Who should be in charge of communications at church?

When churches begin to implement new and improved communication tools, they often ask the question “Who should be in charge of all this stuff?”. Often, the answer is not as simple as you might think. The temptation is to put one person in charge of all communications or to create a committee that is in charge of all digital communications. Unfortunately, this often has a detrimental bottleneck effect that actually hurts communication for the church as a whole.