Intentional Communications for a Busy Congregation

Today church members live in the age of overload and over-information, which can make it hard for churches to cut through the noise and get their message heard. At Cathedral of Mary our Queen in Baltimore, Communications and Social Media Coordinator Beth Awalt said their church is working on being very intentional with their communications.

“We are trying to transition to a more digital age and mindset,” said Beth.

Integrating Communications

They started using Flocknote back in August and said the change has been great for them. Recently, they scaled their six-page printed bulletin to two pages, and now send a weekly e-bulletin via Flocknote. When a fundraising need came up, their pastor sent out a Flocknote expressing the need for funds.

“Within an hour he received four calls offering to contribute,” said Beth. “The printed bulletin had already been sent to the printer, so by the time it was printed the information was already outdated.”

Keeping Members Informed

All of the Cathedral’s ministries use Flocknote and Beth said several of them send out something at least once a week.

“We have a really active, really busy church. A lot of our members travel often so we need to keep them engaged whenever they are not here,” Beth said.

Living in Baltimore, Beth said they also have some loyal parishioners who head south for the winter. They have received positive feedback from those parishioners letting them know they enjoy receiving the Flocknote updates and that it makes them feel like they are staying connected to the church while they are away.