As you know, here at Flocknote we like to keep things simple. And not just because simple is easy, but because simple is powerful. And it lets your reader focus on your message (which is the point of the email in the first place).
When you send out a Note on Flocknote, you have the choice to post it in a basic format or a “newsletter” format. The newsletter format lets you put your own image banner across the entire top of your email.
This is a great way to grab your reader’s attention a bit better, have custom branding, look very professional as an organization and to just have all-around more awesome email communication.
Here are a few tips to creating a great email newsletter header image (with some examples below):
- Make it visual. Pictures communicate a lot in a small space and short time. The main message body of most emails is plain ol’ text (as it should be). But this first image they see communicates a lot before they even start reading.
- Keep it simple. Don’t put too many words or complex images. Simple and bold is good so its understood quickly (esp since many people will be viewing this on-the-go from their mobile phones).
- Be consistent. Make sure the header image used is consistent with the rest of your communication branding (i.e. it matches your website, logo, etc.). You can change it up a bit to best fit the format, but keep the primary elements consistent. Bonus: Try to make sure all of your Lists in your Flocknote Network have similar consistency where appropriate.
- Make it look good. Don’t just throw this together hastily or use some random picture you have on your computer. Find somebody in your organization with professional design skills and tools (I guarantee you they are there waiting for you to ask them to contribute their gifts to your mission). Get them to come up with something amazing. Better yet, get multiple people to come up with multiple options and then all vote on the best one. Even if you have to pay a professional designer a couple hundred bucks to do this, it’s probably worth it.
- Don’t make the image essential. In other words, don’t put all your important info only in the header (or any) image. It’s important to remember that some of your readers will choose not to load images for some email they get. If you put all the essential info in the image, those people will never see it.
In Flocknote, your newsletter header image should be at least 600px wide, but it can be any height you like (short, tall, whatever). Here are some examples and thoughts to give you some ideas (below). And if you’d like help with your logo or newsletter header image, check out this special deal we have for you here.
I like this one because of the great, simple design and the cool fade to the white below:
This one is nice in how the dog extends over the border of the box in the background, breaking some of the closed boxiness of a typical email template:
A nice simple, thin design that brands well but still lets the reader get right to the message:
Great use of a photo:
Good example of promoting an event with your header image:
Here’s a bunch of other cool ones for ideas:
Once you’ve got your newsletter header image, simply add it to any new Note you’re creating in Flocknote. Even better, have it show up as the default image for new Notes on that List (List settings)! Then it’s automatically set and ready to go every time you go to send a new note.
And again, if you need any help with your logo or newsletter header images, check out this great deal we have for you here.