You create great content. And then you set up endless outlets and channels to share it: Your website, Facebook page, email list, Twitter, print-outs, etc. It’s tempting to simply come up with good content or a message you want to share, and then copy and paste the same exact thing across all of your channels.… Read More

I talk to a lot of church leaders about their communication challenges. One of the most common things I hear is, “People don’t read email!” I understand why it might seem that way sometimes. But the truth is that people are reading more email today than they ever have before. And they are reading it… Read More

The limited format for things like texting, Facebook and Twitter has required us all to say what we need to say in a much shorter space. Critics say this has resulted in a “dumbed-down” form of communication. It’s easy to understand their sentiment when we see how many dumb things are said through these media.… Read More

We work with a lot of churches, ministries, groups, teams and other organizations who are trying to connect with their members. They create simple email and text message lists (like we provide here at Flocknote), Facebook fan pages, twitter accounts and websites. Some use it all to great effect, but many others wonder why their… Read More

If I were listening to your church or organization, would I come away thinking it was all about you? Whether it’s your website, your email list, your social media presence, your bulletin, or whatever, it can’t be all about you. And if you make it all about you, then you will be the only one… Read More

Today I’ve got some great theology of communication for you. Brandon Vogt recently got to interview Archbishop Celli at the Catholic Media Conference. I was actually standing with him when he did this interview and had a great time at the conference (where we presented a large sampling of our Digital Church Conference). Archbishop Celli… Read More

In my experience, the #1 problem with how organizations communicate (especially churches) has nothing to do with their use (or lack) of new technologies. It’s that they don’t take the time to write short things…so they write long ones instead. Long things that nobody reads. … Read More